Meta is celebrating 10 years of VR development.
It’s now been 10 years since Mark Zuckerberg announced the acquisition of Oculus and began pushing forward his vision of the metaverse in earnest. That’s a decade of investment in Reality Labs, including futuristic research, continuous product development and a whole lot of prototypes.
The early days of VR at Meta –
It all started with a dev kit, a dream and a healthy amount of duct tape. Over 9,000 enthusiasts pledged a combined $2.4 million to help make the dream a reality. The Oculus team transported people from their living rooms to stand on top of a skyscraper and look a Tyrannosaurus rex in the eye — and we were just getting started.
Oculus Go was our first standalone VR product, shipped in 2018. Starting at $199 USD, it offered dramatically improved visual clarity. Oculus Go gave people a front-row seat to concerts, movies and sporting events, while also letting them hang out with friends in ways that wouldn’t be possible with today’s smartphones.
Oculus Rift S launched in May 2019, incorporating the inside-out tracking technology that eliminated the need for external sensors. We saw the freedom that wireless, standalone headsets could offer, and then went all-in on all-in-one.
In September 2021, we launched Ray-Ban Stories, our first-generation smart glasses produced in partnership with EssilorLuxottica. With open-air audio, they were ideal for listening to music, catching up on podcasts and taking calls on the go. Ray-Ban Stories gave people a new way to capture the moment while staying fully present in it, thanks to hands-free capture of high-quality photos and videos.
In October 2023, Meta introduced the Ray-Ban Meta smart glasses collection. We integrated Meta AI on Ray-Ban Meta smart glasses in the US and optimized it for a hands-free experience. By saying “Hey Meta,” people can engage with Meta AI to spark creativity, get information, and control their glasses — just by using their voice.
Meta has long held that the metaverse is a long-term goal, and that the reality of the experience won’t be tangible for the vast majority of people for several years yet.
But in five years time, things will be much clearer, and in 10 years, maybe we’ll be praising Zuck for his forward thinking and nous.
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