Recently Social Media Today conducted some polls on LinkedIn, which bring to light the 3 crucial social media trends for 2023.
As per the polls, these are the 3 crucial social media trends for 2023 –
1. More people are using LinkedIn, more often
As you can see below, based on 2,433 responses, the vast majority claim to be using LinkedIn “more” or “a lot more” this year.
As noted, this will be somewhat biased, because we asked the question on LinkedIn, so of course, people who are active on LinkedIn are more likely to see it. But it does also align with LinkedIn’s own data insights.
2. X’s name change remains unpopular, while advertisers remain wary
There were only 184 responses, so it’s a very small subset of X users, and as such, it may not be indicative. But it does provide some measure of how users are seeing the re-named app, with most people, in general, seeing X as fairly similar to what it has been in the past, even with the more recent changes.
But the main point of note here is that most people still view the app as “Twitter”, no matter what its new name might be.
Also, most brands are still hesitant to wade back into the X waters.
3. Instagram remains hugely popular, despite replicating other app features
This is interesting. Based on a LinkedIn poll, which received more than 3,200 responses, Instagram is the platform that people are still using more often than any other app.
Other polls indicate that TikTok is the most popular app among younger audiences, while there’s also a limited set of options to include in a LinkedIn poll, so it could be that YouTube would be higher than some on this list as well.
In the words of Social Media Today –
“These polls are indicative of some of the smaller engagement shifts happening within social media circles which could weigh into your planning heading into the end of the year. And while these are not indicative of major trends, like the shift to social entertainment, it is worth taking note of what the polls highlight, though it’s also important to consider the audience responding to each when considering such results.“
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