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4 Key Elements for Marketers In 2023

Key Elements for Marketers In 2023

Even though the contents of this article will be helpful for all users, it specifically covers 4 key elements for Marketers in 2023 , especially, social media marketers.

Here are the 4 Key Elements for Marketers In 2023 –

Social Marketing Fundamentals

Posting time, as usual is a key factor to boost engagement along with a consistent approach. Also, don’t forget to try the new post formats, which tend to give your content a boost. Here’s the list of best posting times –

New Trends

Social media is always changing, and we’re seeing new usage shifts that reflect a significant change in how people are using social platforms to connect.

That’s an important trend to note, which will have an impact on how you look to market your business – because in line with the shift away from public posting is the re-shaping of social feeds into key entertainment sources, as opposed to connective surfaces.

Instagram’s added a range of new elements to tap into the rising popularity of DM connection, including lead forms for business profiles, which prompt users to share their contact info in the app.

And, of course, there’s also now Threads – which is still in its early stages, but is worthy of attention.

LinkedIn has also launched DMs for Company Pages, adding another consideration for connection:

The Generation of Generative AI

The other big trend of the moment is generative AI, and how marketers can make best use of AI tools in their process.

In addition to this, it’s worth noting the various ways in which the platforms themselves are looking to integrate these tools, and what that could mean for your process.

Video Push

The final key element to consider in your planning is that with the broader shift towards entertainment, video remains a key focus for all platforms. Meta says that time spent on Instagram has grown by more than 24% since the company launched Reels, and implemented AI-based content matching, while Facebook usage is also rising, driven by the same.

These are the four key elements that you need to factor into your planning for the upcoming holiday push, and it’s worth considering how you can align with each in your efforts.

4 Key Elements for Marketers In 2023 4 Key Elements for Marketers In 2023 4 Key Elements for Marketers In 2023 4 Key Elements for Marketers In 2023

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