Global data media agency, Essence today shared a report on how Indians purchase on social media and much more…
The report illustrates the significant opportunity brands have in social commerce, with three out of four people surveyed saying they are likely or highly likely to buy through social media in the future.
You can read the full report here. However, we have filtered the data in a precise manner, considering what matter the most to marketers.
United Kingdom:
- Apparel (23%), beauty (20%) and home electronics (20%) were the most purchased categories.
- More than 50% of the respondents purchased between GBP31 and GBP100. ● 52% participated in live shopping and conversational commerce, and 85% of those people enjoyed the shopping experience.
- 7 out of 10 respondents are likely to buy on social media.
- More people (53%) are still transacting using traditional ways of credit card/debit card/bank transactions/cash on delivery, versus 47% who are using new payment methods of digital/mobile wallet.
United States:
- Apparel (30%), beauty (26%) and household items (24%) were the most purchased categories.
- More than 57% of the respondents purchased between USD100 and USD200. ● 66% participated in live shopping and conversational commerce, and 88% of those people enjoyed the shopping experience.
- 66% respondents are likely to buy on social media.
- More people (67%) are still transacting using traditional ways of credit card/debit card/bank transactions/cash on delivery, versus 33% who are using new payment methods of digital/mobile wallet.
Australia:
- Apparel (19%), grocery (19%), food delivery/takeaway (22%) and household items (19%) were the most purchased categories.
- Similar % of the respondents are spending on average on a single transaction on social media: AUD10 to AUD50 (25%), AUD51 to AUD100 (28%) and AUD101 to AUD200 (28%).
- More than 50% participated in live shopping and conversational commerce but 80% of those people enjoyed the shopping experience.
- 71% of respondents are likely to buy on social media.
- More people (74%) are still transacting using traditional ways of credit card/debit card/bank transactions/cash on delivery, versus 26% who are using new payment methods of digital/mobile wallet.
China:
- Apparel (64%), grocery (64%) and food delivery/takeaways (61%) were the most purchased categories.
- Almost 50% of the Chinese respondents purchased above CNY200. ● Shopping experience was enjoyed by 9 out of 10 Chinese consumers who participated in live shopping and conversational commerce (a growing trend in the region).
- 93% of respondents are likely to buy on social media.
- Higher preference to pay via new payments methods of mobile payment (75%) and digital wallets (39%).
& here’s how Indians purchase on social media:
- Beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories.
- 52% of the respondents are spending between INR1,000 and INR 5,000 on average on a single transaction on social media.
- Live shopping (39%) and conversational commerce (49%) are gaining popularity in India, as 9 out of 10 people enjoyed the shopping experience.
- 88% of the respondents (highest after China) are likely to buy via social media.
- A growing preference for newer payment methods such as digital wallets (30%) and mobile payments (34%).
Indonesia:
- Apparel (49%), food delivery/takeaway (33%) and beauty (32%) were the most purchased categories.
- 63% of the respondents are spending between IDR100K and IDR500K on average on a single transaction on social media.
- Conversational commerce (61%) is predominantly popular in Indonesia. ● 74% of the respondents are likely to buy via social media.
- A growing preference for newer payment methods such as digital wallets (30%) and mobile payments (34%).
Japan:
- Apparel (16%), household items (13%) and grocery (12%) were the most purchased categories.
- Similar % of the respondents are spending on average on a single transaction on social media: JPY1,000 to JPY5,500 (29%), JPY5,501 to JPY11,000 (25%) and JPY11,001 to JPY55,000 (31%).
- Live shopping (24%) and conversational commerce (41%) are still gaining ground in Japan, as 75% of the respondents who participated in these social formats enjoyed the shopping experience.
- 74% of the respondents are likely to buy via social media.
- Credit card/debit card is the preferred method of transaction on social media (21%).
South Korea:
- Grocery (27%), apparel (26%) and beauty (25%) were the most purchased categories.
- Amongst the social consumers who purchased luxury goods in South Korea, 29% buy mostly clothing items.
- Live shopping (59%) is preferred in South Korea, as 75% of the participants enjoyed the shopping experience.
- Social commerce is yet to be adopted, as only 53% of the past purchasers are likely to buy using social media.
- Credit card/debit card is the preferred method of transaction on social media (33%).
Singapore:
- Food delivery/takeaway (31%), apparel (28%) and grocery (27%) were the most purchased categories.
- 62% of the respondents purchased items between SGD51 and SGD200 on social media on average on a single transaction.
- High number of past social media purchasers used live shopping (32%) and conversational commerce (50%), and 8 out of 10 people enjoyed the shopping experience.
- 66% of the respondents are likely to buy via social media.
- 37% of the respondents still use credit card/debit card for social media transactions, as newer payments of digital wallet (25%) and mobile payment (25%) pick up.
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