2024 is going to be different for social media marketers. With ever increasing competition, these crucial social media metrics will surely help you stay ahead in the game.
The team from Social Success Marketing share their key metrics for success in this infographic.
They break things down as follows:
- Brand awareness
- Engagement
- Customer service
- Public relations
- Leads
- Sales
Infographic on 65 Crucial Social Media Metrics –
Some more crucial social media metrics from the Team at Lights.Camera.Social –
Social media metrics are crucial for evaluating the performance and impact of your social media efforts. Here are some key social media metrics:
- Engagement:
- Likes/Reactions: The number of users who liked or reacted to your content.
- Comments: The number of comments on your posts.
- Shares/Retweets: The number of times your content is shared or retweeted by others.
- Reach:
- Impressions: The total number of times your content is displayed, regardless of whether it was clicked or not.
- Reach: The unique number of users who have seen your content.
- Followers:
- Follower Growth: The increase or decrease in your follower count over a specific period.
- Follower Demographics: Understanding the characteristics of your followers, such as location, age, and interests.
- Click-through Rate (CTR):
- The percentage of users who clicked on a link in your post compared to the total number of users who saw the post.
- Conversions:
- Conversion Rate: The percentage of users who completed a desired action (e.g., making a purchase or filling out a form) after clicking on a link in your post.
- Sentiment Analysis:
- Analyzing comments and mentions to gauge the overall sentiment (positive, negative, or neutral) surrounding your brand or content.
- Video Metrics:
- Views: The number of times your video content has been watched.
- Watch Time: The total amount of time users have spent watching your videos.
- Clicks and Traffic:
- Clicks: The number of clicks on links in your posts.
- Referral Traffic: The amount of website traffic generated from social media platforms.
- Customer Support Metrics:
- Response Time: The time it takes for your brand to respond to customer inquiries or comments.
- Resolution Time: The time it takes to resolve customer issues raised on social media.
- Brand Mentions:
- Tracking mentions of your brand on social media to understand how often and in what context your brand is being discussed.
- Influencer Metrics:
- For influencer marketing, metrics may include engagement rates, follower growth, and the impact of influencer collaborations on your brand.
It’s important to tailor the metrics you track based on your specific social media goals and objectives. Regularly analyzing these metrics will help you make informed decisions and optimize your social media strategy.
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