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66% of Brands Focus on Influencer Marketing – A Report

Influencer Marketing

The Future of Marketing Will Be Shaped By Creators/ Influencer Marketing – Says CreatorIQ’s 2022 influencer marketing report.

The report is based on a survey 150 brands and 200 influencers. 

Some key excerpts from the report –

  • Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ and Tribe Dynamics survey shared with Marketing Dive. Additionally, 52% noted that their creator marketing teams have expanded to support this growing trend.
  • While Instagram and Instagram Stories remain the most popular social platforms for creator campaigns, TikTok has forced marketers to rethink their approach for finding and engaging with consumers. About 96% of brands and 88% of influencers reported regularly using Instagram Stories, while 46% of brands and 42% of influencers said they regularly use TikTok.
  • Amid swelling budgets, emerging platforms like TikTok and the proliferation of social commerce, brands and creators will continue to experiment and seek out best practices for the evolving influencer marketing landscape. 
Influencer Marketing report

In the words of CreatorIQ COO, Tim Sovay –

Over the past two years, the creator economy has blossomed into a full-fledged social media force that has changed marketing and business strategies around the globe. Creators have the power to transform industries, platforms and even boardroom conversations, so savvy marketers need to know how the landscape ahead is changing, and what’s causing it to change.

CreatorsIQ Influencer Marketing report can be downloaded here.

Here’s what you can expect in the report –

Instagram Marketing report

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