Google News Showcase is now launched in India, wherein, a wherein the search giant pays to curate news and reliable content from publishers.
What is Google News Showcase?
Google News Showcase is a new news experience that was launched in 2020, a licensing program for news publishers with the incentive of paying them for what was deemed as “high quality content”, through which readers could access “enhanced storytelling experiences”. Last year, Google announced a $1 billion licensing program to support publishers.
Through Google News Showcase, Google will pay the publisher for limited paywalled content access as well, so readers could access these articles for free. This, in turn, would allows publishers to reach a wider audience than what would be possible through a native app, while also being adequately compensated. Meanwhile, readers get access to content that may not have been available to them otherwise.
So far, 30 publishes have been looped in Google News Showcase. The publishers roped in so far include The Hindu Group, HT Digital Streams Ltd, Indian Express Group, ABP LIVE, India TV, NDTV, Zee News, Amar Ujala, Deccan Herald, Punjab Kesari, The Telegraph India, IANS (Indo Asian News Service), ANI and a bunch of other publishers too.
How can you access Google News Showcase?
You can find Google News Showcase content within the Google News app on both iOS and Android apps, it can also be found via the mobile web. Showcase appears alongside your personalised news in the For You tab, when you sign in into your Google account. Showcase stories are marked within the app, along with the rest of the For You content from suggested news sources.
- Open the Google News app on your smartphone.
- Tap on the Newsstand option on the bottom right corner.
- Here, you will see different publisher cards. You can either choose to read the top 5 news articles from the publisher or tap on the publisher’s logo to read more news articles.
Remember, you do not need to pay for Google News Showcase. It’s absolutely free for all Google News users in India.
Related Reads: Finally, GOOGLE Dark Theme – ‘ON’
Follow us on Instagram.