YouTube CEO Neal Mohan has annnounced 4 focus pillars of YouTube for 2025.
First off, Mohan says that YouTube is now the “epicentre of culture” due to its expanding cultural impact, in various ways.
In the words of the CEO –
Mohan says that while ads remain the key revenue stream for most, YouTube is also investing in new ways for creators to partner with brands to maximize their efforts.
“Last year, more than 50% of channels earning five figures or more on YouTube made money from sources other than ads & YouTube Premium. Shopping recommendations are also becoming a key revenue stream for many creators, like Bora Claire who recently shared with us that she generated hundreds of thousands of dollars in sales from a single video reviewing cashmere cardigans. And last year we saw more than a 40% increase in channel memberships.”
“As more creators produce content for the big screen, we’re bringing the best of YouTube to TVs, including a second screen experience that lets you use your phone to interact with the video you’re watching on TV — for example, to leave a comment or make a purchase. We’re also experimenting with a new feature called Watch With, which enables creators to provide live commentary and real time reactions to games and events. We began testing this feature last year with the NFL and will experiment with other sports and types of content this year.”
Another interesting thing –
We’ll use machine learning in 2025 to help us estimate a user’s age – distinguishing between younger viewers and adults – to help provide the best and most age appropriate experiences and protections.”
You can read the full report by CEO on focus pillars of YouTube in 2025 here.
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