After Instagram, Pinterest has now started labelling Generative AI content.
Earlier this month, Futurism published a report which highlighted the rising influx of AI-generated content in the app, which is now overwhelming some users. The report found that AI-generated “slop”, often used to redirect Pin users to spammy sites, has become so overwhelming that some have even stopped using the app as a result.
In the words of Pinterest –
Here’s an example of what the tag looks like on desktop:
“For ads on Pinterest, we only display a disclosure in the “Why am I seeing this ad?” section, indicating whether the ad includes modified or AI-generated content, as detected through metadata.”
AI Content hasn’t become very popular on Pinterest yet, but Pinterest recorded 553 million monthly active users in Q4 2024.
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