Google is adding AI shopping elements, which will give consumers more ways to virtually try on items, and find exactly what they’re looking for online.
First off, Google’s adding a new process for trying on make-up, which will enable more users to test out what they look like with different products. As you can see in this example below, Google’s expanded virtual try-on display will enable users to test out various looks in a single window, by scrolling through the available options. You’ll then be able to purchase from the relevant link.
In the words of Google –
“When you search on mobile for certain celebrity makeup looks or terms like “spring makeup,” you can try on products inspired by that look. For example, searching “soft glam” might offer you a selection of neutral eyelash, a rosy blush and a subtle lip gloss, all applied virtually to your face. Just tap “See the looks on you” when browsing Search on mobile, and click “try it on” to get started.”
Google’s also expanding access to its generative AI product search option, that lets you first use AI to create a depiction of the item that you want, then finds relevant product matches.
Now, all mobile users in the U.S. can match what they’re picturing to real-world products on Search and the Shopping tab. Previously an experiment in Labs, vision match lets you describe any garment you have in mind and then uses AI image generation to show you a few ideas of what it could look like and similar shoppable products.”
Finally, Google’s also expanding its digital examples of clothing fit to more styles and sizes.
Google says that this update is being rolled out to shoppers from today.
You can read more about Google AI Shopping Elements here.
AI Shopping Elements AI Shopping Elements AI Shopping Elements
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