This article emphasis on how to sell online using digital marketing and how to reduce your company expenses and increase your profits.

The world is going through a tough phase. The ongoing pandemic has pushed the consumers into their homes and has crippled the economy, leaving businesses at the mercy of online sales.

There is no denying the fact that sales and revenue, thereof, in general have seen a downward trend over the past few months, but, amidst the prevailing chaos, there’s one last straw – DIGITAL MARKETING

What is Digital Marketing?

Digital Marketing is a marketing technique wherein a business can reach consumers (B2C), and other businesses (B2B), using digital devices like laptops, desktops, tablets, etc. It is considered to one of the most cost-effective and result-oriented techniques in the realm of marketing.

Most people confuse Digital Marketing with Search Engine Marketing (Google Ads; Search Engine Optimisation), however, digital marketing is a larger aspect. Search Engine Marketing, abbreviated as SEM is just one of the aspects of Digital Marketing domain.

Digital Marketing consists of various activities, right from creating a website, finding the right platforms to promote that website via Social Media Marketing, SEO, Google Ads, Email Marketing, SMS Marketing, Content Marketing/Blogging, and likewise.

A marketing strategy pointing towards a single sub-domain, may not provide you results. Digital Marketing a conglomeration of all these sub-domain blended to give you the perfect marketing mix to increase the visibility, sales and revenue for your business.

One word of caution though – ‘In the realm of Digital Marketing, there is no perfect formula for advertising. In short, there is no perfect blend!‘

Then why use Digital Marketing for business promotion?

Well, the answer lies in your everyday behaviour.

Who are you – At the end of the day, all of us are consumers. We might be running a business, but, we add to the economy cycle by purchasing from others, hence, we all are consumers.

Ask yourself these questions –

“Do you purchase the exact same type/color/brand of clothes everytime you shop?”

“Do you visit the same websites everytime you browse the internet?”

“Do you order the same food from the same restaurant everytime you order food online?”

“Don’t your tastes and preferences change overtime?”

We are sure the answers to the first 3 questions would be NO, and the answer to the last question would be YES!

Now imagine over 2,000,000,000 consumers who shop online in a year! Won’t there preferences change?

A big YES!

Hence, drafting a digital marketing strategy that would work for all businesses ain’t feasible.

However, Digital Marketing gives you the leverage to measure your results real-time and take corrective measure, which leads to :

LESS EXPENSE & MORE VISIBILITY

There are numerous other benefits of Digital Marketing, which perhaps we can discuss when you contact us. We love coffee-chats 😀

However, at this moment, we are sure you are already aware of those numerous benefits, its 2021 after all!

Even if you are not, don’t hesitate to contact us. We have made it simpler for you –

We take the burden of marketing off your shoulders, you you can focus on what actually matters. – YOUR BUSINESS.

Here’s how we can assist you in selling online. Remember this password for online success. – CCDDQF

CHOOSE THE RIGHT PLATFORM FOR YOUR BUSINESS

You need not be present on every social media platform available. You need to choose the platform which resonates with your targeted audience. For Eg. – If you are in the food business, running a restaurant, creating a YouTube channel, or a LinkedIn page would be of little use, instead, promoting your restaurant on platforms like Facebook, Instagram, and likewise would lead to brand visibility and lead generation.

With over a decade of expertise in the realm of digital marketing, we can help you choose the right platforms that would guarantee results.

CREATE A BUDGET PLAN

Marketing without planning is a fluke. Flukes don’t work in the field of marketing.

Once you have choosen the right platform, the next step is to plan advertising. Unfortunately, the organic (free) reach for all social media platforms has reduced drastically over the years. Hence, advertisers have to invest into inorganic growth (paid advertising). Your advertising budget can range anywhere from $2 (approx. INR 100) per day, and there is no maximum limit.

To provide you with a rough estimate (ballpark) for social media inorganic reach (of course it varies on a lot of factors like type of business, demographics, post types, etc.), $ 100 (approx INR 7500) can help you reach a targeted audience of approx. 2,00,000 people.

Isn’t that amazingly cost-effective?

DECIDE YOUR TARGETED AUDIENCE

Advertising without targeting is like placing an hoarding in the night with no lights!

An advertising budget would should be backed up with precise targeting. Every business has different target market. For Eg. – There’s no use targeting baby diapers to 15-25 age group, nor targeting 50+ age group help. Finding the right target audience. not just in terms of age, but factors like interests, location, gender, likes, dislikes, etc. play a major role. Perhaps, one of the best things about Digital Marketing is that you can do precise targeting and display your product online to the people whom it matters the most.

DO YOUR HASHTAG RESEARCH

Consider hashtags as steroids for your social media posts. When you post something on social media, especially on Twitter and Instagram, hashtags play a major role in pivoting your post to the right targeted audience. For eg. – If you posting something about handmade products, your hashtags should relate to that specific interests. Using random hashtags, would not only hamper your post reach, but will also tarnish your brand image over time, as people seeing your posts, may not find it relevant and start ignoring it over a period of time.

QUALITY & QUANTITY : BOTH MATTER

In this age of cut-throat competition, staying quality is important, however, staying consistent is crucial!

Let us explain this with a simple scenario –

There are 2 businesses in the same line of business, same demographics, same advertising spent – X & Y (all other factors kept constant)

X posts 365 days a year. On an average his post reaches 100 people per day – 365*100 = 36500 people per year.

Y posts on alternative days – approx. 180 posts a year. On a average his posts reach 60 people per day – 180*60 = 10,800 people per year.

As you can see a stark difference of 25,700 (36,500 – 10,800), which means that x has more chances of generating a lead than Y.

Now, you might be wondering that why is the reach/post of Y(60) is less than X(100). Well, blame this on the social media algorithms. The more frequently you post, the more the platform increases your reach. Not to forget TOMR (Top Of Mind Recall) – When a person sees your post every day on social media, they tend to recognise your business, in short, it helps in branding.

Hence, don’t compromise any of the factors. -Quality and Quantity – Both Matter (period)

FOCUS ON WHAT REALLY MATTERS FOR YOUR BUSINESS

We have seen a lot of entrepreneurs wasting time preparing social media strategy or creatives. You business will not grow from your page aesthetics, even though they are important, but what’s more important for growth is strategising, making plans, and execution.

Hire an expert to mange your digital marketing, and guide them what needs to be done. Needless to mention, you need to step in on a regular basis, and check the performance as promised by a digital marketing agency.

Lastly, when you google the term – ‘Digital Marketing agencies’, you will find plethora of results. Don’t choose the easy route of contacting the first one that you happen to see. Instead, we suggest reading this informative article –

How to Shortlist a Digital Marketing Agency

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