With social media advertising increasing day-on-day, it is expected that ‘social media influencers’ marketing will grow to Rs. 2,200 crores by 2025.
What are Social Media Influencers?
A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations.
Why is ‘social media influencers’ market growing?
The influencer marketing industry is undergoing a transformation triggered by the pandemic as well as the rise of brands looking to connect with consumers directly.
The key factor that has got brands interested is the bond of trust and authenticity that influencers share with their audiences, thus helping brands associate with an influencer to leverage the same,” Groupm’s chief executive for South Asia Prasanth Kumar said.
nterestingly, celebrities corner only 27 per cent of the marketing dollars while a bulk 73 per cent are taken by influencers, it said.
As per a report, nearly two-thirds of the Indian population follow an influencer.
Before the unfortunate pandemic, India alone had 400 million users on social media, and the figure has exponentially increased after the pandemic.
Interesting, isn’t. it?
Which influencer do you follow? Let us know in comments.
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