Despite facing tremendous competition, being banned in what could have been the biggest user market (India), TikTok reaches 1 Billion active users.
As per TikTok:
“More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. We’re honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars.”
TikTok reaches 1 billion active users in 2021
For context, TikTok has gone from 54 million users in January 2018 to a billion now, meaning it added some 950 million users in around 45 months. Instagram went from 100 million actives in February 2013, to a billion in June 2018 (66 months), and finally 1 billion now!
It seems, now, unlikely that TikTok will be taken away completely, and with the holiday season approaching, and more people still coming to the app, you can expect to see TikTok trends once again dominating discussion, and boosting the app even further.
As such, all social media marketers should, at the least, be familiarizing themselves with the platform, and assessing the potential for their brands.
A billion users is huge – it’s now on par with Instagram in terms of overall users, and growing much faster. A key consideration in your planning.
Do you use TikTok for your business?
TikTok reaches 1 Billion active users TikTok reaches 1 Billion active users TikTok reaches 1 Billion active users TikTok reaches 1 Billion active users
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