There’s something new from Instagram’s desk – “Instagram 2022 Trends” report, published by Instagram itself, which highlights a range of rising movements across various categories to help brands and marketers get a better understanding of key shifts.
In the words of Instagram –
“In order to create this report*, we tapped into the minds of Gen-Z to learn more about the rising Instagram trends across categories including music, fashion, creators and celebs, beauty, social justice, and so much more. From redefining how they approach education and the idea of a “career,” to maximalist fashion statements, these future-focused audiences are consistently creating the reality they want to live in.”
We will share some screenshots from the report here. Instagram 2022 trends report mainly focusses on –
- Food,
- Wellness,
- Memes,
- Fashion,
- Beauty, etc.
In addition to this, Instagram has also published a series of video interviews with relevant influencers in various genres, providing more direct insight into the key shifts.
You can read the full Instagram 2022 trends report here.
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