Youtube, the leader in video watching globally continues to retain its title! YouTube ad revenue clocked $28.8 billion in 2021.
As you can see above, YouTube generated $8.6 billion in ad revenue in Q4 2021, while for the full year, YouTube brought in $28.8 billion in advertising income.
That’s a significant jump on YouTube’s 2020 performance. And with around 55% of YouTube ad revenue going to creators, that means that YouTube paid creators more than $15 billion throughout 2021, a huge chunk of the overall creator economy funding.
What Alphabet CEO, Sunder Pichai as to say –
“YouTube Shorts continues to drive significant engagement. We just hit five trillion all time views, and have over fifteen billion views each day globally. This is helping our creator community reach newer and bigger audiences. In fact, more people are creating content on YouTube than ever before. Last year, the number of YouTube channels that made at least $10,000 in revenue was up more than 40% year over year. And we’re continuing to improve support for Artists and Creators.”
“We’re making it easier for viewers to buy what they see – and simpler for advertisers to drive action with innovative solutions like product feeds in Video Action Campaigns and emerging formats like live commerce. Backcountry.com generated a 12:1 return-on-ad-spend with product feeds in 2021 and plans to double its investment in 2022. While Samsung, Walmart, and Verizon partnered with creators to host shoppable holiday livestream events in the US”
“A very dynamic, youthful population. And so we’ll do it there, and then roll it out globally. So we are constantly looking for opportunities like that.”
Meanwhile, YouTube continues to go from strength to strength, and iterate on its already established monetisation models.
YouTube Ad revenue complete report here.
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