Instagram Launches Automated Captions

Social Media News

In a cool move, Instagram has launched automated captions in Instagram feed videos.

Up until now, creators had to manually add captions to their videos. Instagram says the addition of captions will make Instagram more accessible for users who are in the deaf and hard-of-hearing communities. The new feature will also be useful for users who would prefer to watch videos without sound. The launch comes as TikTok rolled out auto captions in April 2021.

As explained by Instagram –

“Adding captions makes Instagram more accessible to those in the deaf and hard-of-hearing communities. Captions are default ON for creators.”

Automated captions

As you can see above, users will now be able to switch on auto captions for any Instagram feed post, providing another way to expand your consumption options in the app.

Automated captions update

This has been one of the most requested features on Instagram.

“Video is a huge part of why people enjoy Instagram, and we love how our creator community uses it to express themselves, collaborate with others, and connect with their followers,” the company had said in a blog post. “Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format.”

Instagram automated captions would be initially available in 17 languages.


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