Meta has filed a new lawsuit in California over sale of fake customer reviews on Facebook.
Meta says that Chad Taylor Cowan, who had been operating as ‘Customer Feedback Score Solutions’, provided fake reviews and feedback for businesses, with the intention of artificially increasing their Facebook Customer Feedback Score.
In the words of Meta –
“Meta analyzes feedback on an ongoing basis to understand people’s experiences on our technologies. As a part of this work, some people receive surveys after clicking on ads to help understand whether the quality of the product they purchased met their expectations, the shipping was timely, and to learn more about their customer service experience. This survey data, along with other information, informs a business’ Customer Feedback Score.”
“Cowan used a network of fraudulent and hired Facebook user accounts to provide fake customer reviews to artificially increase Customer Feedback Scores, drown out and minimize negative reviews, and avoid our enforcement. These actions create poor experiences for people who see these ads, deceptively influencing and misleading our community. This is also a direct violation of Meta’s Terms, Advertising and Page Policies, as well as California law.”
Fake customer reviews have become a nuisance in the realm of social media.
Let’s see how this lawsuit unfolds.
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