TikTok marketers, here a big one!
Starting this week, TikTok has launched beta testing for ads in search results, which provides another way to reach the TikTok audience via the search terms that they use. See the image below –
TikTok’s new search ads, tagged with a ‘Sponsored’ label, appear above the “others searched for” terms listing on the search results page, which generally means that they’ll appear within the first four results displayed.
The option will eventually enable TikTok advertisers to target searchers looking for specific terms, which could be a great way to reach people with higher purchase intent and interest, and could be a great compliment to your overall TikTok marketing approach.
TikTok marketers can now target specific search terms.
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