Twitter is scaling up the social media game with Twitter Professional Account that would be available to all.
Twitter first began testing its Professional Profiles in April 2021, with selected brands taking part in the initial beta program. Twitter then started inviting more businesses to sign-up, before opening it to all applicants in September.
How to qualify for a Twitter Professional Account?
In order to qualify for a Professional Account, you need to adhere to these regulations.
- You must not have a history of repeatedly violating the Twitter User Agreement
- You must have a complete profile with an account name, a bio, and a profile picture
- Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
To convert your Twitter profile to a Twitter Professional Account:
- Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app. If you’re in the sidebar, scroll until you see the “Twitter for Professionals” tab and select it. If you’re in your profile settings, scroll until you see “Switch to Professional” and select it
- Once you’ve entered the conversion flow, select “Get Started”
- Select a category for your Professional Account and select “Next”
- Choose either “Business” or “Creator” and select “Next”
- Congratulations! You are now a Professional on Twitter!
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