In a method to expand its product listing, Pinterest has partnered with WooCommerce. This will enable merchants on WooCommerce to convert their catalogue into shoppable pins at Pinterest.
Something like this –
In the words of Pinterest –
“Our partnership with WooCommerce is part of our broader commitment to becoming the most inspiring shopping destination online. At Pinterest, we’re building a home for taste-driven shopping, and investing in new ways for shoppers to browse, discover and engage with brands. With the number of Pinners engaging with shopping surfaces growing over 20% both quarter over quarter and year over year in Q4 ‘21, this partnership gives Pinners more options to discover and purchase with confidence.”
What is WooCommerce?
WooCommerce is primarily an eCommerce plug-in for WordPress, enabling WordPress users to add a product showcase to their site. It is one of the most popular eCommerce plug-ins in the world.
The partnership will see the launch of a new Pinterest app within WooCommerce, which will include a range of Pinterest shopping features including tag deployment and catalog ingestion. WooCommerce merchants will also be able to create and launch ad campaigns via the interface.
Great move, Pinterest!
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