Facebook is aiming to be a Phoenix! & it’s doing all that it takes to revive the social media platform. This time, Meta is testing Pop-Up notifications, which are somewhat similar to Instagram stories, to boost engagement on Facebook.
Have a look at the tweet below –
In the screenshot below, social media expert Matt Navarra, some Facebook users on iOS are now seeing these new alert bubbles at the top of their Notifications stream, which serve as quick links to the latest posts from your connections.
In the second image, when you tap through on one of these profile images, you’re taken to a listing of that user’s latest posts, making it easier to stay up to date with that user’s updates specifically.
Features like pop-up notifications are required t increase Facebook engagement which is in topples, as compared to Tik-Tok.
Facebook added 31 million more daily active users in Q1 2022, taking its total Daily Active Users count to 1.96 Billion.
The new pop-up notification plan is currently being tested for some users, with no further intimation when it would be rolled out globally.
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