Gaining user base in one thing, but, at AGM’s revenue matters more than anything else! To increase monetisation for the brand, Snapchat is adding ‘Snapchat+’ : A paid subscription service.
What does Snapchat+ include?
At present, in this early iteration, that offering includes:
- Access to exclusive Snapchat icons
- A new profile badge to show that you’re a Snapchat+ user
- New data insights, including the capacity to see your friends’ location history (over the last 24 hours) and info on who’s rewatched your Story
- The capacity to pin a user in the app as ‘your #1 best friend’
What do you think? Will these be strong selling pints for Snapchat+
The future holds the story!
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