To protect its users, specially younger users from offensive content, TikTok has announced a new set of filters and options.
Firstly, TikTok has launched a new way for users to automatically filter out videos that include words or hashtags that they don’t want to see in their feed. Look at the screenshot below, you can block specific hashtags via the ‘Details’ tab when you action a clip. So if you don’t want to see any more videos tagged #icecream, for whatever reason (weird example TikTok folk), now you can indicate that in your settings, while you can also block content containing chosen key terms within the description.
TikTok says that the option will be available to all users ‘within the coming weeks’.
TikTok’s also expanding its limits on content exposure relating to potentially harmful topics, like dieting, extreme fitness, and sadness, among others.
In the words of TikTok –
“As a result of our tests, we’ve improved the viewing experience so that viewers now see fewer videos about these topics at a time. We’re still iterating on this work given the nuances involved. For example, some types of content may have both encouraging and sad themes, such as disordered eating recovery content.”
“In the coming weeks, we’ll begin to introduce an early version to help prevent content with overtly mature themes from reaching audiences between ages 13-17. When we detect that a video contains mature or complex themes – for example, fictional scenes that may be too frightening or intense for younger audiences – a maturity score will be allocated to the video to help prevent those under 18 from viewing it across the TikTok experience.”
TikTok has also introduced new brand safety ratings to help advertisers avoid placing their promotions alongside potentially controversial content, and that same detection process could be applied here to better safeguard against mature themes and material.
Amidst all, it would be interesting to see how TikTok filters offensive content.
Let’s see how this works for TikTok.
Offensive Content Offensive Content Offensive Content Offensive Content
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com