A new study by Oxford Economics shows that YouTube Contributed $25 B to the American Economy in 2021. In other words, YouTube supported more than 425,000 full-time equivalent jobs.
The team from Oxford surveyed more than 6,000 YouTube users, creators, and businesses for the report, giving it a huge data pool to work with, with the results, as noted, underlining the significance of YouTube’s platform, via various means.
The report also looks at how businesses are making use of YouTube, with specific insights into how SMBs have derived benefit from establishing a YouTube presence.
There are also notes on common usage trends, which could assist in your YouTube content planning.
Interesting to know that post COVID, American Economy in 2021 has recovered and YouTube gave a lion’s share to it!
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