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Snapchat Reaches 347 M Daily Actives In Q2, 2022

Snapchat

In Q2, 2022, Snapchat has seen a steady increase in numbers, with daily actives reaching 347 million, however, it has led to a decrease in the overall revenue.

Snapchat added 15 million more users in Q2, taking it up to 347 million daily actives.

Snapchat growth

As you can see in the screenshot above, a concerning element on this front is that Snapchat saw virtually no growth in the North American market, which is by far its biggest revenue driver.

Snapchat growth

In the screenshot above, Average revenue per user remains relatively low in other markets, especially in the ‘Rest of the World’ category, where Snap added the majority of its new users.

Snap’s touting its expanding reach, in many regions, as a key value proposition, while it’s also highlighted the importance of reaching this audience, based on key life milestones and related purchase activity.

Snapchat growth

In the words of Snapchat –


“We observed a 25 percentage point deceleration in revenue growth quarter-over-quarter, with revenue decelerating as we moved through the quarter. The deceleration in revenue growth was observed across both our direct-response and brand advertising businesses, even as direct-response advertising grew modestly faster. Additionally, we continued to see demand grow faster for mid and upper-funnel objectives while growing relatively slower for lower-funnel app-based goal-based bidding (GBB) that have been most directly impacted by platform policy changes.”

Snapchat is currently the leader in the AR space, with its users spending a lot of time using its AR Lenses. 

Even though Snapchat is doing good on various parameters, it will have to do something about the revenue part. Let’s see how Q3 shapes up!

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