Snapchat is looking to provide more support to budding artists via a new ‘Sounds Creator Fund’ which will help emerging independent artists to gain distribution and recognition on the platform, via audio uploads that users can then add to their Snaps.
Snapchat first launched Sounds in 2020, which enables users to add song clips into their Snaps.
In the words of Snapchat –
“We want to support the independent and emerging artists that are driving creation on Snapchat. By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.”
Meta launched a similar program last year, also in partnership with DistroKid, which enables unsigned musicians make their content available on Facebook and Instagram, free of charge. TikTok, too, has its ‘SoundOn’ program, as well as a distribution arrangement with UnitedMasters, to promote aspiring performers.
With over 347 million users, many musicians will definitely be keen to explore the option, and drive more engagement with their music, in the hopes of hitting these new funding goals.
A boon for budding artists indeed!
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