In the latest Pinterest Q3 performance update, Pinterest reports increasing usage and revenue.
First off, on users – Pinterest added 12 million more users in the quarter, taking it back up to 445 million monthly actives, which is exactly where it was at this time last year.
Pinterest saw the most growth in the ‘Rest of World’ category, though it also added 3 million users in both the US and Europe as well. That’s still below the 98 million North American users it had last year, but any growth is a positive, after three periods of decline in its most lucrative market.
Today’s report is also the first under former Google commerce chief Bill Ready, who was appointed CEO of Pinterest back in June. And Ready says that he’s pleased with the numbers:
“Despite the challenging macro environment, we are delivering performance and a distinct value proposition to advertisers, reaching users across the full funnel. Through clear focus on increasing engagement that delights our users, we are deepening our monetization per user, and building personalized and relevant experiences that go from inspiration and intent to action.”
Pinterest Q3 Performance Update Looks Promising.
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