It isn’t just about posting a creative per day, my friend! It’s a lot more than that and social media agencies, just like any other business, brainstorm a bespoke strategy for your brand, every single day.
Why is that strategy in social media marketing so important?
To understand what clients expect from Social Media Agencies, first. let’s understand what they least care about –
Vanity Metrics Aren’t Enough
Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they don’t show that you’re interested in your audience. Post mentions and actual messages in your inbox give you a real chance to reply and become a part of the conversation. Responding to your messages quickly and being able to actively reciprocate where you’re tagged is crucial to increasing not only metrics like follower count but more importantly – sales.
What do clients actually value?
Your clients don’t pay for you to just post. That might be what’s on the task list, but it isn’t what clients care about. Clients care about results, and they’re willing to pay more for it. If you’re interested in increasing your client revenues, then you need to produce tangible results. Their customers are willing to pay more for a responsive customer experience.
Clients pay for increased brand (and customer) loyalty.
Social channels are where the brand-loyalty magic happens. Followers are more likely to buy from your brand than others that they are less exposed to, and less invested in. Those same people are also more likely to share your content within their networks and recommend you to others.
Clients pay for sales.
It doesn’t matter if they’re selling a product or service, their end goal is sales, sign-ups – or some other action. Customers sometimes have complaints or questions. Those things end up in your inbox. The faster you respond, the more likely that the person with the inquiry will turn into a customer.
These are just some of the most important metrics that social media agencies need to keep in mind while client servicing.
After all, Social Media Agencies play a pivotal role in brand building for a client’s business.
Social Media Agencies Social Media Agencies Social Media Agencies
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- Social Media Marketing
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