Podcasts have been gaining popularity Y-O-Y. Hence, podcast marketing statistics are pertinent to marketers to incorporate them into their marketing strategy.
According to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.
The team from Spiralytics have put together a podcast marketing statistics –
Podcasts have always been a popular content format, providing on-demand, topical material covering virtually any subject that you can think of. Do think of adding this to your marketing strategy for 2023.
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