The love for e-commerce is ever growing and the love has extended over to Twitter! Twitter has started testing e-commerce layouts from it’s platform, wherein, you can shop a product directly, without having to leave the platform.
Is Twitter moving towards e-commerce?
Well, not exactly, but, yes for the convenience of it’s current audience and to keep up with it’s social media competitors, it’s testing this ‘SHOP NOW’ feature.
The company has confirmed it is testing new e-commerce friendly features, including “a new treatment for organic tweets which would link to an e-commerce product page.” According to Twitter, the test “is the first of many experiments in the Commerce space and [the company] will enrich the experience as we learn more.”
The platform was launched in March 2006 and since then, It’s best known for news-breaking tweets from politicians and celebrities, but it provides a platform for millions of users to publish their thoughts, interact, share content, and read breaking news. The platform itself is free to use for individuals and businesses alike. Recently, during the 2020 US Presidential elections, the platform was used extensively for breaking news!
How many of you Twitter in everyday life like you use Instagram or Facebook?
Also, how many of you have actually used the ‘SHOP-NOW’ feature on FB or IG?
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