Yes, yes, we now Christmas is far from near and the holiday marketing playbook seems a little early! But, there’s a different perspective to look at things – We are already mid-way through the year and holiday marketing should be on marketer’s mind.
To help with this, TikTok has published its 2023 holiday marketing playbook, which includes a range of helpful insights and tips to ensure that your planning is on track, and that you’re ticking the boxes now to enhance response.
Some key readings from TikTok’s holiday marketing playbook –
The 13-page guide includes a range of notes on TikTok as a product discovery platform, and how it’s influencing shopping behaviors.
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