Are your looking for ways for improving LinkedIn performance?
Alexanrda Morales, a social media manager for the LinkedIn Ads team, recently shared some key best practices to make your organic and paid posts stand out in-stream, which are worth noting in your process.
Here are some tips on Improving LinkedIn Performance –
Content and ads that disrupt the norm are more likely to get noticed
This may be an obvious point, but stopping users as they scroll is key, and one way to do that is to prompt people with engaging, interesting text or visuals.
As per Morales:
“Disruptive content can include bold or counter-intuitive statements that ignite the reader’s imagination and curiosity, or it can include eye-pleasing, pattern-breaking visuals that stand out in the scroll.”
Readers are keen to interact
Social media users are keen to interact, but the key to maximizing this element is to simplify the process, and to ensure that users receive something in return for their engagement.
That can be as simple as contributing to a poll, or replying to comments, but if you’re seeking interaction, it’s worth also considering what you’re giving back for that activity.
Provide inspiration
“Instead of settling for inspirational quotes, aim to create stories that inspire confidence in your brand and connect back to your company’s core values. Inspirational stories that reinforce your brand’s values can deliver positive effects for years.”
So instead of posting generic ‘you can do it’ type posts, share specific examples where you can, which explore your business or personal ‘why’, and share insight into what inspires you about your work.
Consider the visual space
Pay special attention to how a scrolling professional will experience your content. What will they notice first? What about your content will compel them to stop scrolling?
The non-linear nature of the LinkedIn feed can also help you to keep a reader’s attention after you’ve earned it. Rich media options like videos and click-through presentations can keep scrollers engaged for several minutes.
Run A/B tests
Sometimes in marketing a small change can turn mediocre creative into breakthrough creative. For example, a minor adjustment to an image can lead to a major improvement in engagement. The only way to truly know whether your creative has more thumb-stopping potential is to test it.
You can read the full article here.
Improving LinkedIn Performance Improving LinkedIn Performance Improving LinkedIn Performance Improving LinkedIn Performance
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