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Threads Is The Quickest App To Reach 100 M Members

Threads

Threads has officially become the fastest app to reach 100 million members!

Threads has crossed the 100 million sign-up marker, making it the quickest app to 100 million members. As you can see in this chart below, shared by Quiver Quantative, which is tracking Threads account numbers shown on Instagram pages, the app crossed the 100 million sign-up marker early Monday morning.

Threads’ rapid growth beats out ChatGPT to take the fastest-growing app title, with the ChatGPT app reaching 100 million users in two months earlier this year.

Threads dethrones ChatGPT as the fastest growing app.

In the words of Instagram chief, Adam Mosseri –

Also worth noting – Mosseri has explained the situation in regards to being theoretically unable to delete the Threads app without deleting your IG account:

So you can deactivate your Threads account, and Meta’s looking to separate the two profile types in future.

What’s coming in the Threads app –

  • Improved search is coming, beyond the current basic user search option
  • Threads will have active hashtags, which may or may not be necessary in a modern social app, given algorithmic matching and text ID. But they’re coming anyway
  • Yes, there will be a separate following feed, so you don’t have to sift through all those recommendations if you don’t want to
  • Meta’s still working on its decentralized elements, which will enable graph syncing and portability 
  • It’s also exploring an auto-archive option, to keep your profile fresh, and avoid negative association with past, ill-advised Threads posts
  • Mosseri seems lukewarm on adding in-app DMs – I suspect because if it were to do so, Meta would prefer to link that option back into Messenger/WhatsApp/Instagram Direct. Meta’s been working to integrate all of its messaging tools into a single platform, so adding another, separate one seems somewhat counter-intuitive

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