Instagram Is Testing A New Reels Display for multi-advertiser ads.
As you can see in the example below, shared by digital ads expert Barry Hott, the new multi-ads format groups a selection of related brands onto a single screen, which is then displayed between Reels posts.
The concept itself is nothing new. Instagram first launched Multi-Advertiser Ads for its main feed back in October 2022, with a side-scrolling display of related ads shown based on user engagement.
As you can see in the example below, after viewing or engaging with one ad, multi-advertiser promotions are displayed below that first post, giving you multiple, related ads based on your interests.
In the words of Instagram –
“Multi-advertiser ads help people discover and compare products from multiple businesses. This ad unit, available for select placements on Facebook and Instagram, gives advertisers the opportunity to be discovered by people who have recently shown an interest in related products or businesses.”
Multi-advertiser ads can also be displayed in the Facebook feed, and in Facebook Stories, so it’s little surprise to see Meta also looking to extend it to Reels as well, though it is worth noting for advertisers who opt-in to this placement.
Which is optional:
So you don’t have to enable your ads to be displayed in this format, but Instagram is looking to extend multi-advertiser ads to Reels, and if you do give it the go-ahead by ticking this box, this is what you’ll be paying for.
Instagram Is Testing A New Reels Display with no specific date of rollout.
Instagram Is Testing A New Reels Display Instagram Is Testing A New Reels Display Instagram Is Testing A New Reels Display Instagram Is Testing A New Reels Display Instagram Is Testing A New Reels Display
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