After seeing success with its broadcast channels on Instagram, broadcast channels are coming Facebook and Messenger.
What are broadcast channels?
Broadcast Channels is essentially a one-way group chat option, which enables users to follow creators and high profile people, who can then keep their fans updated on their latest updates, via DM.
Broadcast Channels on Facebook will be highlighted on creator pages in the app, while creators will also be able to promote their Channel in-feed.
Pages will be able to able to create a broadcast Channel within Messenger, enabling them to reach their audience’s inbox with their latest updates.
Pages will also be able to share voice notes, text, photos, videos, and GIFs within their Channel chats, which could help to enhance community connection and engagement, in alignment with usage trends.
Quite interesting!
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