There are some new creator collaboration ad tools on Snapchat, in the lead-up to the holiday shopping push, providing more ways to maximize brand exposure in the app.
First off, Snap’s rolling out its own “Paid Partnership Tags” for sponsored posts, which will provide additional transparency in the app.
In the words of Snapchat –
With Snapchat’s new Creator Discovery API, third-party platforms will now also be able to help businesses tap into Snapchat’s growing roster of creative talent for their campaigns.
The API will provide stats on follower counts and audience demographics, while individual creators will also be able to share additional metrics on content engagement, in order to help marketers choose the right Snap influencers for their promotions.
Various third-party tools, including Captiv8, Sprout Social, and Whalar are developing integrations based on this new element.
Snap’s also launching a new ad placement option, with midrolls for creator Stories.
You can read about New Creator Collaboration Ad Tools on Snapchat here.
New Creator Collaboration Ad Tools on Snapchat New Creator Collaboration Ad Tools on Snapchat New Creator Collaboration Ad Tools on Snapchat New Creator Collaboration Ad Tools on Snapchat
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