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Instagram Tests A Dedicated Feed For Meta Verified Accounts

Dedicated Feed For Meta Verified Accounts

The next stage in it’s Meta Verified program,, Instagram is testing aa dedicated feed for Meta Verified accounts.

As you can see in this example below, some users are now able to access a new, dedicated stream of content from Meta Verified users only, which presumably only includes profiles that have paid for verification under Meta’s subscription scheme, as opposed to all verified accounts.

Meta has clarified that the “Meta Verified” feed will include posts from paying Meta Verified profiles and legacy verified accounts.

Meta also recently expanded its paid verification option to brand accounts as well, broadening the pool of content for this stream.

Conceptually, paid verification could help to deprioritize bot accounts, as per X’s “X Premium” initiative, which now sees paid accounts get higher ranking in reply streams, ostensibly as a means to push down bots and spam profiles, and enhance engagement.

On Meta, its Meta Verified offering is reportedly seeing good take-up, though the logic behind switching to a Meta Verified only feed for users seems pretty fuzzy.

If you’re currently paying for Meta Verified, it’ll be interesting to see if/how this impacts your exposure. And if it is successful, Meta will no doubt trumpet those results in a few months time, as a means to drive more Meta Verified take-up.

Meta Verified program

Steps to get Meta Verified

Dedicated Feed For Meta Verified Accounts is a nice move by Meta to further strengthen and grow it’s Meta Verified program.

Dedicated Feed For Meta Verified Accounts Dedicated Feed For Meta Verified Accounts Dedicated Feed For Meta Verified Accounts Dedicated Feed For Meta Verified Accounts

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