The picturesque app has shared Pinterest trends for 2024.
The report aims to help Pin marketers identify key areas of opportunity, as they go about their future strategic planning in the app.
In the words of Pinterest –
“Because people use Pinterest to plan, we have unique early insight into what people are going to do, try or buy next. Western Gothic. Hot Metals. Blue Beauty. These are just a few of the trends we’re calling for next year across ten different categories. And these are trends you can trust: In fact, 80% of the trends we predicted for the last four years came true.”
This year’s trend report is in a new format, with a range of topics displayed floating on the main screen, which you can tap into for more information.
Tapping into any trend will then bring up a one-page overview of that specific topic, with trending search terms, example Pins, and more.
Pinterest’s key trend predictions include “Western goth”, jellyfish-inspired design, vintage jazz, 70s-inspired weddings, home aquarium architecture, ceramic piggy banks, and badminton.
“In 2023, we saw an increase in Gen Z and Millennials engaging with trends in our annual report and taking action on these predictions. According to our latest research, Gen Z saves at a higher rate across Pinterest Predicts compared to all other age groups. And last year, we saw a 25% increase in saves related to all Pinterest Predicts 2023 trends among Millennials.”
Let’s see how much of this comes true in 2024!
Pinterest Trends For 2024 Pinterest Trends For 2024 Pinterest Trends For 2024 Pinterest Trends For 2024
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