Europe’s data privacy protecting Digital Markets Act (DMA) is set to debut in March 2024, prior to which Meta announced that FB and IG accounts for EU users can be operated seperatly, with almost no link to each other as independent profiles – aall if they choose to do so.
First off, EU users will soon be able to silo their Facebook and Instagram accounts, with their data from each maintained in isolation from each other, as opposed to running through Meta’s Accounts Center linkage.
In the words of Meta –
The optional separation of user data also extends to Messenger, as well as Facebook Marketplace and Facebook Gaming, with EU users getting broader controls over each aspect of their personal data usage.
Further details on how we will use information differently depending on the choices people can make can be found here.
- Facebook Messenger: People using Facebook Messenger can choose whether they wish to continue using Facebook Messenger with their Facebook account, or if they would prefer to create a stand-alone new Messenger account. People who choose to create a new Messenger account without their Facebook information will be able to use Messenger’s core service offering such as private messaging and chat, voice and video calling.
- Facebook Marketplace: People using Facebook Marketplace can choose between a Marketplace experience that uses their Facebook information or not. For people who choose to use their Facebook information for their Marketplace experience, the current Marketplace experience will remain. People who choose not to use their Facebook information for their Marketplace experience will still be able to browse listings and to buy and sell items, with key differences being that communication between buyers and sellers will be via email instead of Facebook Messenger.
- Facebook Gaming: People who play games on Facebook can choose between a gaming experience that uses their Facebook information or an experience without their Facebook information. People who choose to use their Facebook information for the games they play on Facebook will have features like multiplayer games, in-game purchases, and personalised game suggestions. People who choose not to use their Facebook information for the games they play on Facebook can play some single-player games.
- Ads: People in the EU, EEA and Switzerland also have the ability to use Instagram and Facebook for free with ads, or subscribe to stop seeing ads. If people subscribe to stop seeing ads, their information will not be used for ads. This choice rolled out in November 2023.
FB and IG accounts e-linking will no be mandate and the user would have an option to do so.
To help make EU users a decision, the team from Lights.Camera.Social have compiled some benefits of Linking Facebook (FB) and Instagram (IG) accounts.
Linking Facebook (FB) and Instagram (IG) accounts can offer several benefits for users who want to streamline their social media presence and enhance their overall experience. Here are some advantages:
- Cross-Platform Sharing: Linking FB and IG allows users to easily share their Instagram posts on Facebook, reaching a broader audience without the need for manual reposting.
- Time Efficiency: With linked accounts, users can save time by posting content simultaneously on both platforms, reducing the need for duplicate efforts.
- Increased Visibility: By sharing Instagram content on Facebook, users can tap into the different demographics and user bases of each platform, potentially increasing the visibility of their content.
- Unified Profile Information: Linking accounts allows for a more cohesive online presence. Profile information such as bio, profile picture, and contact details can be synchronized between the two platforms.
- Facebook Ad Integration: If you’re running ads on Facebook, having linked accounts can make it easier to create and manage Instagram ads through the Facebook Ads Manager. This integration can streamline the advertising process.
- Consistent Engagement: Users who follow you on both platforms can engage with your content in a consistent manner, whether they prefer Facebook or Instagram.
- Story Sharing: Instagram Stories can be automatically shared on Facebook Stories when accounts are linked, providing a seamless way to share updates with both sets of followers.
- Cross-Platform Insights: With linked accounts, users can access consolidated analytics and insights for both Facebook and Instagram in one place, providing a more comprehensive view of their social media performance.
- Business Integration: For businesses, linking FB and IG accounts is essential for setting up Instagram as a business account, enabling features such as shopping, contact buttons, and insights that are tied to their Facebook Page.
- Single Login: When accounts are linked, users can often log in to both platforms simultaneously, making the login process more convenient.
It’s important to note that while there are benefits to linking Facebook and Instagram accounts, users should also consider privacy and account security. Make sure to review and adjust privacy settings to align with your preferences and to ensure a secure online experience.
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