Yesterday, we published a post on Instagram about repurposing content. You can find the post below. Today, we are presenting an infographic on how Small and Medium Businesses are repurposing content.
The Adobe team conducted a survey of over 500 SMBs to get their insights into content repurposing, and how they’re driving results with their content efforts. There are some interesting insights here, which could give you some additional food for thought for your 2024 planning.
Infographic on The Art Of Repurposing Content –
What doe repurposing content mean?
Repurposing content refers to the practice of taking existing content and adapting it for use in different formats, channels, or platforms. Instead of creating entirely new content from scratch, repurposing allows you to leverage existing material to reach a broader audience or achieve different goals. This can be a strategic approach to maximize the value of your content investment and extend its lifespan.
Here are some common ways content can be repurposed:
- Changing Formats: Convert written content into different formats such as infographics, videos, podcasts, or slideshows. For example, you could turn a blog post into a podcast episode or create a series of social media graphics based on key points.
- Updating and Refreshing: Take older content that performed well and update it with new information, statistics, or examples. This is particularly useful for evergreen content that may remain relevant with periodic updates.
- Creating Different Lengths: Adapt longer-form content into shorter pieces or vice versa. For instance, a lengthy whitepaper could be distilled into a series of blog posts, or a series of blog posts could be compiled into an e-book.
- Targeting Different Audiences: Tailor content for different audience segments. If you have content that resonates with one audience, modify it slightly to make it more relevant to another audience.
- Social Media Sharing: Share snippets, quotes, or key takeaways from your existing content across various social media platforms. This helps to increase visibility and engagement without creating entirely new content.
- Localization: Translate content into different languages to reach a global audience. This is especially relevant for businesses with an international presence.
- Creating Tutorials or How-Tos: Break down complex content into step-by-step tutorials or how-to guides. This can be especially useful for visual or hands-on content.
- Webinars and Workshops: Use existing content as a basis for webinars, workshops, or live events. This can be an effective way to engage with your audience in real-time.
By repurposing content, you not only save time and resources but also ensure that your key messages reach a wider audience through various channels. It’s important to consider the preferences and behaviors of your target audience when deciding on the best formats and channels for repurposing content.
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