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How To Optimise Your Pinterest Product Feed

How To Optimise Your Pinterest Product Feed

Here are some latest tips for optimising your Pinterest Product Feed, shared by Pinterest itself.

In the words of Pinterest –

To Optimise Your Pinterest Product Feed, Pinterest suggest brands to follow –

Include comprehensive metadata listings

Pinterest says that brands should ensure that they fill each of these elements out thoroughly, with clear, specific information about every product that they’re selling.

“Think about the types of characteristics that your audience might be interested in that could really help to explain what you’re selling”

Use keywords in your titles and descriptions 

Similar to SEO, Pinterest recommends that brands consider the terms that people use when searching for their products, and include them within their product listings. 

“Using a mixture of broad and exact words and phrases will help to trigger more queries.” 

Perfect your product groupings

Pinterest also recommends that brands consider their product categories, and how they list their items within different segments. 

Pinterest says that more is better in this regard, as it will help its system better guide users towards relevant matches.

“Tagging your products into multiple levels of categorization will help you to score more highly in relevant searches and shopping categories. Skip a category – and you might accidentally skip a shopper.” 

For headphones it might look like this: Electronics > Audio > Audio Components > Headphones and headsets > Headphones

Avoid Targeting Restrictions

Finally, Pinterest recommends that brands trust its algorithms when running shopping campaigns, in order to maximize reach to interested users.

These feed tips are part of a broader series about lower funnel campaigns on Pinterest. 

Some tips to grow on Pinterest by the team at Lights.Camera.Social –

Growing on Pinterest involves a combination of strategic planning, engaging content creation, and consistent community interaction. Here are some tips to help you grow your presence on Pinterest:

  1. Optimize Your Profile:
    • Use a clear, high-quality profile picture.
    • Write a compelling and keyword-rich profile description.
    • Add your website or blog link to your profile.
  2. Create Boards with Keywords:
    • Use descriptive board names and descriptions with relevant keywords.
    • Categorize your boards logically.
    • Ensure your boards cover a variety of topics related to your niche.
  3. Pin High-Quality Content:
    • Share visually appealing and high-quality images.
    • Create attractive Pins with engaging text overlays.
    • Use a consistent style and branding for your Pins.
  4. Leverage Keywords:
    • Use relevant keywords in Pin descriptions.
    • Research popular and trending keywords in your niche.
    • Implement keyword-rich descriptions for boards and individual Pins.
  5. Pin Regularly:
    • Consistency is key on Pinterest. Pin regularly to keep your profile active.
    • Schedule Pins using Pinterest scheduling tools or third-party apps.
  6. Collaborate and Engage:
    • Join group boards in your niche and actively participate.
    • Collaborate with other Pinners to increase your exposure.
    • Engage with other users by commenting, liking, and repinning their content.
  7. Utilize Rich Pins:
    • Enable rich pins for your website to provide additional information with each Pin.
    • Rich Pins are more likely to be shared and engaged with.
  8. Create and Share Video Pins:
    • Pinterest places importance on video content.
    • Create engaging and informative video Pins to diversify your content.
  9. Pinterest SEO:
    • Optimize your website for Pinterest by adding Pin-worthy images and descriptions.
    • Verify your website with Pinterest to build trust and authority.
  10. Promote Pins:
    • Consider using Pinterest Ads to promote your most important Pins.
    • Set a budget and target your audience strategically.
  11. Monitor Analytics:
    • Regularly check Pinterest Analytics to understand what works and what doesn’t.
    • Adjust your strategy based on the performance of your Pins.
  12. Cross-Promote on Other Platforms:
    • Share your Pinterest content on other social media platforms.
    • Encourage your followers on other platforms to follow you on Pinterest.

Remember, growing on Pinterest takes time, so be patient and stay consistent with your efforts. Experiment with different strategies, and adjust your approach based on the analytics and feedback you receive.

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