Emerging Trends In Social Media

Emerging Trends In Social Media

YouGov haas released it’s latest report on emerging trends in social media. According to the latest survey report from YouGov, more people are now getting their daily news insights from social platforms, with traditional news outlets losing traction as news delivery sources.

The report covers the following topics –

The report also looks at social platform adoption, and the changing rates of usage for each app among demographic subsets.

As you can see, younger users are still more readily adopting social apps, though Facebook remains the key social platform among older markets.

The report also looks at messaging app trends, where WhatsApp’s rise is the most notable shift.

On another front, the report also shows that 46% of Americans now spend 6+ hours per week on social media platforms, while for users aged 18-24, it’s closer to 60%.

You can read the full report on Emerging Trends In Social Media here.


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