Snapchat has launched Sponsored AR Filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts.
As you can see in these examples below, Snap’s sponsored filters (not Lenses, to be clear), enable businesses to create branded overlays for images, which can include links back to their promotion.
In the words of Snapchat –
Lens Web Builder includes a range of templates for face filters, location-based overlays, countdown timers, quiz generators, and more, which provides plenty of opportunity to come up with simple, engaging overlays for your campaign.
Here are some key features of Sponsored AR filters for Snapchat –
Staying culturally relevant with branded moments: One of the key benefits of Sponsored AR Filters is the ability to seamlessly integrate brands into both major tentpoles and everyday moments.
Easing Filter production with fun, new templates: Advertisers can upload existing assets and build Filters from a variety of tried-and-true templates including AR face Filters, location-based overlays, countdown timers, quiz generators, and more.
Maximizing brand awareness and engagement: By leveraging Sponsored AR Filters, especially alongside pre-capture Sponsored Lenses, brands can guarantee optimal visibility and impact across the entire Snapchat Camera experience.
Capturing more measurement signals: With the integration of calls to action (CTAs), advertisers can capture valuable mid-funnel signals, guiding Snapchatters towards specific conversion actions and driving measurable results for campaigns.
Lowering the barrier to entry for AR Ads: With no outside production costs needed, advertisers can effortlessly create Sponsored AR Filters in under 10 minutes using Lens Web Builder, a free DIY tool for Filter and Lens creation. This allows budget-conscious brands to participate without the expense of traditional production and storyboarding.
Sponsored AR Filters Sponsored AR Filters Sponsored AR Filters
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