A new report suggests that X usage has declined by a whopping 30 percent Y-O-Y.
Edison Research has published its annual Infinite Dial report, which provides a snapshot of media trends, based on a survey of over 1,000 people in the U.S. aged 12 and older.
And clearly, based on this data at least, attention is shifting away from X (formerly Twitter).
As you can see in the image below, the rate of people indicating that they’re using X has declined by 30% year-over-year.
There have also been some third party reports indicating decline in X usage –
- Apptopia reported in October last year that X has seen a 13% decline in daily active users since Musk took over at the app. Apptopia’s data suggests that the re-brand to X accelerated this decline.
- SimilarWeb has reported that X has seen a 14% decline in mobile and web visits since September 2022.
- AppAnnie’s 2023 “State of Mobile” report found that X’s monthly active user count declined significantly between 2022 and 2023.
- Last month, Sensor Tower reported that X usage has declined 18% year-over-year. X refuted this, but offered no data to clarify.
Edison’s Infinite Dial report also includes this interesting overview of the development of the social media landscape.
You can read the complete report here.
X Usage X Usage X Usage X Usage
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