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X Lures Ad Partners With New Ad Features

New Ad Features on X

With ad revenue declining, X is coming out with new ad features to win potential advertisers back onto the platform.

X’s ad revenue is reportedly still at least down 50% on its pre-Elon levels, and without a significant reversal, or a significant boost in its other revenue streams (subscriptions, data sales), it’s hard to see how the company will remain viable as an ongoing concern.

According to Digiday, X has been presenting a new pitch deck to selected brands, which includes notes on AI-powered search, peer-to-peer payments, premium content, and enhanced ad performance.

First off, on AI-powered search. X is already working to integrate its “Grok” AI chatbot into its discovery elements, by providing summaries of trends on X within the Explore tab.

In order to give advertisers more options on ad placement, X is expanding its “Amplify” content sponsorship offering, which will enable brands to sponsor content from a chosen creator. 

X is still finalizing the details on this, and is working with selected creators to offer more monetization potential. But eventually, brands will have more options to choose specific content, from specific creators, to help boost their brands.

The new ad features by X are not that great but, maybe will help get revenue to the platform.

New Ad Features New Ad Features New Ad Features New Ad Features

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