Meta has announced Meta Q1 2024 Report and the growth indeed looks very promising!
First off, on users. Meta’s now only sharing overall usage stats, covering its entire ‘family’ of apps (Facebook, Messenger, Instagram and WhatsApp), so we don’t get a breakout of Facebook usage specifically.
And at present, Meta’s Family Daily Active People (DAP) is at 3.24 billion, rising from 3.19 billion in its last report.
In terms of revenue, Meta brought in $36.46 billion for the quarter, a 27% increase year-over-year. As you can see in the breakdown, Meta is still heavily reliant on the U.S. market for its ad intake, so while it has been growing in emerging regions, those are not bringing in equivalent income as yet.
Meta has also included a new chart – “Ad Impressions Delivered.”
Meta’s also shared this overview of “Family Average Revenue Per Person,” which demonstrates how those ad impressions convert to actual money.
Another key area of focus is its ongoing investment into metaverse-related projects, with its Reality Labs VR division still losing billions each quarter.
Lastly –
You can read complete Meta Q1 2024 Report here.
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