Are looking for way to improve your Snapchat Ad results? Snapchat itself is here to assist!
According to Snap, “Execution, Experimentation and Evaluation” are the key parameters for evolving strategic measurement, which it outlines in this chart –
As you can see, Snap’s “Three E’s” approach aims to focus marketing teams on these elements in combination, in order to ensure accurate tracking of actual performance.
In the words of Snapchat –
In a nutshell, take care of Execution, Experimentation and Evaluation while running a Snapchat Ad.
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