Reddit has surely evolved over the past few years. This week, the team has shared some new insights for Reddit, via a new survey report, conducted in conjunction with GWI and AmbassCo, which looks at evolving search trends, and where Gen Z, in particular, is now looking for answers.
In the words of Reddit –
“The future of online search is undergoing a seismic shift, driven by the changing behaviors and expectations of Gen Z consumers. This tech-savvy generation, weary of traditional product research methods, is leading a charge towards curated recommendations and personalized shopping experiences. In a time where AI and influencers bring baggage in the form of distrust and skepticism in the digital channels users rely on most, shoppers are looking for real answers.”
According to Reddit’s research, which incorporates responses from 3,140 internet users, search engines are gradually losing relevance as discovery tools.
As you can see in these charts, over time, people are relying less and less on search engines in their product discovery process, as alternative systems continue to improve.
Alternative systems like product recommendations on social media, for example:
But even so, the research also shows that young users, in particular, are becoming even more reliant on such systems:
“Gen Z is particularly sensitive to inaccurate information and the lack of reviews, reflecting their desire for trustworthy research experiences.”
You can read the full report on New Insights For Reddit 2024 here.
New Insights For Reddit New Insights For Reddit New Insights For Reddit
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