Last week, within Snapchat shared it’s Q2 performance update, the company reported that its Snapchat+ subscription package is now up to 11 million paying subscribers.
Which makes it the most successful of the recent wave of social subscription offerings, which, on Facebook and X at least, have put more focus on verification as a perk, effectively diluting the value of the very product that they’re trying to sell.
In the words of Snapchat –
Well, based on reported numbers, this is where each subscription offering currently stands:
Snapchat is at the third ranking when it comes to paid subscribers, after LinkedIn Premium and YouTube.
Well, selling verification still seems like a road to nowhere, and just because some people will pay for a checkmark, that doesn’t, in our opinion at least, mean that you should be selling them.
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