Pinterest Q2 2024 Report is here and its user growth figures present some concerns. Pinterest’s ongoing user growth is a good sign for future opportunities, though it has lost momentum, adding significantly fewer users in this quarter than it has in the previous four.
First off, on users, Pinterest added 4 million more monthly active users in Q2, taking it up to 522 million MAU.
Pinterest is reliant on the U.S. and Europe to power is revenue intake, as it continues to build its ad business in other markets. And revenue for both of these regions has grown, but the fact that usage is declining (on aggregate) in these sectors will not reassure market analysts.
That suggests that Pinterest’s recent marketing pushes are having some impact, and that more brands are at least trying out Pin ads, especially in North America, which saw a 13% jump in Q2 revenue intake.
Pinterest Q2 2024 Report suggests that the app has been on the right track, but had lost it’s growth momentum a little.
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